Taste Of The NFL Debuts IPad App Leading Up To Annual Super Bowl Party
Interactive partner Uptown Network will donate one meal to kick hunger for every download.
Taste of the NFL announces it has joined forces with Uptown Network to provide a mobile application to promote its ongoing hunger relief efforts and its upcoming Super Bowl fundraising party. Uptown Network, which provides an interactive wine list and digital menu on an iPad or iPad-mini to leading hospitality brands nationwide, now enables brands and their consumers to join the fight to kick hunger. For the first time, Taste of the NFL and Uptown Network make it possible to provide a meal to the hungry by simply downloading an app. Uptown Network and its sponsors have committed to provide one free meal for every download in support of Taste of the NFL, which benefits food banks in NFL cities nationwide. “The app provides a great way to share in the Taste of the NFL experience from anywhere in the world and help feed the hungry at the same time,” said Wayne Kostroski, founder of Taste of the NFL. “We are excited to work with Uptown Network to make information on our event more accessible to guests as well as those who can’t attend but still want to contribute to our efforts to kick hunger.” Consumers can now access information about Taste of the NFL’s “Party with a Purpose®” on the app including a searchable database of participating chefs and players, menu items and wine pairings. There will also be an interactive map to help guests navigate the strolling food and wine extravaganza which takes place Saturday, Feb. 2nd at the Ernest N. Morial Convention Center. For those who cannot attend the event, they can use the app to learn more about Taste of the NFL, make a donation for hunger relief and get a sneak peek at the festivities happening in real time through live video feeds from the event. “Sometimes taste isn’t a matter of choice, but choosing to kick hunger is,” said Jack Serfass, CEO and co-founder of Uptown Network. “Just by downloading the app, anyone can provide a free meal. We hope that people spread the word. We are delighted to be working with the Taste of the NFL on such an important cause.” The 2013 event is made possible through the generosity of Taste of the NFL partners including E & J Gallo, Party City, Uptown Network and American Family Insurance. Additional supporting sponsors include the Louisiana Seafood Council, Tabasco, Pernod Ricard and Crescent Crown Distributing. For those who can’t make it to the event but still want to support Taste of the NFL’s mission to kick hunger, they are encouraged to log on to www.KickHungerChallenge.com and make a donation in the name of their favorite NFL team—proceeds will directly impact the donation of meals to those in need in their team’s community. ABOUT TASTE OF THE NFL The Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. The Minneapolis-based organization conducts national and local fundraising events throughout the year to raise money to combat hunger issues facing millions of Americans. To date, Taste of the NFL has raised more than $14 million for this critically important cause and is looking forward to its 2013 event on the eve of Super Bowl XLVII in New Orleans. For more information, visit www.TasteoftheNFL.com. ABOUT KICK HUNGER CHALLENGE The Kick Hunger Challenge is an online-only fundraising campaign spearheaded by Taste of the NFL (www.TasteoftheNFL.com). This friendly “competition” pits fans from all 32 NFL teams against each other to raise money for food banks in NFL communities nationwide. Throughout the 2012-13 football season, fans will have the opportunity to support one of the 32 NFL teams and directly impact the donation of thousands of meals to food banks in their team’s community. ABOUT UPTOWN NETWORK Uptown Network (www.UptownNetwork.com) is the leader in S.M.A.R.T. Menu Services for the dining lifestyle. S.M.A.R.T. stands for Social, Mobile, Aware and Real-Time. Over 30,000 brands and guests are currently members of the Uptown Network. Similarly to how Apple used S.M.A.R.T. Services to revolutionize retail consumer electronics, leading brands are beginning to use S.M.A.R.T. Services in the hospitality industry. These leading brands have experienced an average 31% increase in sales using the Uptown Network.