Third Annual “Let’s Kick Hunger Day” Radiothon To Take Place At Mall Of America

Press Contacts:

Pamela Spiegel

Brittany Graham

Ali Marszalkowski

Phone: 212-691-2800

WCCO Radio, Land O’ Lakes and General Mills to raise money for Taste of the NFL, Second Harvest Heartland and food banks across the country.

Minneapolis, MN

What: A record one in six Americans, including nearly 600,000 Minnesotans, struggle to put food on the table every day. To raise funds and support for hunger relief, WCCO Radio, Land O’Lakes and General Mills will host the third annual “Let’s Kick Hunger Day” Radiothon on Thursday, Jan. 12, 2012 at Mall of America. The day-long radiothon, which will be broadcast on News Radio 830 WCCO, will raise funds to support food banks that benefit from Taste of the NFL including Second Harvest Heartland.

Second Harvest Heartland, the upper Midwest’s largest hunger relief organization, will receive 50 percent of the net proceeds from “Let’s Kick Hunger Day.” The remaining 50 percent will be distributed to Taste of the NFL-associated food banks in the other 31 NFL markets.

To help kick hunger, participants are encouraged to call 952-886-HERO, toll free at 877-886-4376 or visit to make a donation or become a “Hunger Hero” by making a donation of at least $10/month for one year or a one-time donation of $120 or more.

For the third year, sponsors of WCCO Radio’s “Let’s Kick Hunger Day” radiothon include General Mills and Land O’ Lakes. Last year’s radiothon raised $213,000 for hunger relief.


WCCO Radio will broadcast live from Mall of America in the Best Buy® Rotunda. Special guests will be live, by phone and Skype throughout the day.

When: Thursday, Jan. 12, 2012 from 5:00 a.m. – 6:00 p.m.

Where: Mall of America in the Best Buy® Rotunda 60 E. Broadway Bloomington, MN 55425

About WCCO Radio

WCCO Radio has a storied history of community service in the state of Minnesota and since its inception is a respected and important part of the fabric of life in Minnesota. WCCO Radio is dedicated to helping our hometown community by assisting in the fight against hunger. Through community partnerships and our listener’s generosity WCCO Radio has been able to raise millions of dollars to help aid in the fight against hunger. For more information, visit

About General Mills One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

About Land O’ Lakes

Land O’Lakes, Inc. ( is a national, farmer-owned food and agricultural cooperative with annual sales of $10 billion. Land O'Lakes does business in all 50 states and more than 60 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and ranchers with an extensive line of agricultural supplies (feed, seed, and crop protection products) and services. Land O’Lakes also provides agricultural assistance and technical training in more than 25 developing nations.

About Taste of the NFL The Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. The Minneapolis-based organization conducts national and local fundraising events throughout the year to raise money to combat hunger issues facing millions of Americans. To date, Taste of the NFL has raised more than $11 million for this critically important cause and is looking forward to its 2012 event on the eve of Super Bowl XLVI in Indianapolis. For more information, visit

About Second Harvest Heartland

Second Harvest Heartland, the Upper Midwest’s largest hunger-relief organization, works to reinvent hunger relief through leadership and innovation—to help those who are hungry today, as well as provide the means for those who are hungry to be fed tomorrow. Pioneering partnerships and programs paved the way for Second Harvest Heartland to distribute nearly 70 million pounds of grocery products last year to hungry seniors, families and children through nearly 1,000 non-profit member agencies and programs serving 59 counties in Minnesota and western Wisconsin. For more information, visit or call 651.484.5117.

MEDIA CONTACT: Sarah Peterson 651.646.8233

Tel: 952-835-7621

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